Supreme

NAICE architects played a key role in creating the new Berlin flagship store for the brand Supreme New York, working in collaboration with Brinkworth, JSC-Studio, the Wilson Brothers and Neil Logan. The shop is Supreme’s fourth European location after recent openings in Milan, London, and Paris. Berlin was chosen especially for its vibrant street life and skater community. The new shop with its high-quality furnishings and exclusive design sets a high standard for retail in Berlin. The location on Torstraße is also surprising, and seeks to set itself apart from the established shopping streets in Berlin.